After a writer has proofread their press release a million times and there are no spelling errors, awkward sentences, and the focus of a single topic has been maintained throughout the piece, it’s time for the next step.
Getting Started
A writer must create a connection to someone in an industry that suits the press release’s focus so that earnings from media can begin. Contacts in any industry shouldn’t be difficult to find with the right tools. Building a media list is crucial to success in the media world.
Resources for Finding Contacts
The above resources provide information about business professionals who can assist in publishing a news release, and are important for connection making. Journalists, writers, publishers, and other professionals need a media list because working together is easier than working alone.
How to Approach Connections
After connecting to a resource, remember that they’re only human. Write to appeal to them and the organization they represent. Use a conversational tone when addressing them while maintaining a business-like sound, but make the piece interesting. Always be courteous and keep in mind that any connection can be used in the future.
Relationships in Media
Relationships made in the media industry should be mutually beneficial. This means no link should be one-sided. Publicists will be more inclined to publish a piece if they feel that something positive will come to their organization or credibility from becoming involved. Their intention is to publish a work that interests their audience and will increase publicity. Relationships should be well kept and up-to-date in order to keep up with the demands of the industry. This website gives a comprehensive list of ways to maintain these relationships in ways that may not be apparent to all.
kaitlynnicholson.wordpress.com 